So with the vast array of tools available to an agent in today's Real Estate industry, which one should they choose to market their properties? To put it simply, an agent looking for maximum exposure and marketing value for their property should explore all avenues of marketing from print to digital. For most agents however utilizing every single tool available to them may be too expensive. So where should an agent put their money if they are looking for the most marketing value for their marketing buck? The answer is a video property tour.


Only a few short years ago were video property tours an expensive venture. However current breakthroughs in technology have delivered to us more powerful cameras for less money. Hi-Definition capabilities are becoming more available to everyone and the Internet has seen major advances in bandwidth and video streaming making it possible to share your video property tour to the world. All these factors make video property tours a more viable marketing option for today's Real Estate agent.

Yet what about the popular alternative? The virtual tour is a Real Estate marketing tool that was deemed as essential years back. Now the virtual tour is losing popularity as it moves aside to make way for the video property tours. Virtual tours with the spinning rooms are still touted for their ability to give the user control over what they can see in the room. The only problem with virtual tours is that they can never match the quality in picture that a full motion video property tour can bring. Even if you use a special lens to capture a virtual tour with one shot the picture will always be slightly distorted throwing off the colors, ambiance, and overall true feeling of the home. A good video property tour will capture all the necessary angles of a room while still retaining the beauty and feel of the property. In addition, virtual tours cannot be made full screen or featured on a television commercial segment. Finally there is more room for artistic and marketing freedom with a video property tour than there is with a virtual tour. Which is always a plus when marketing your property. Think when was the last time a virtual tour captured the full magnificence of a lush front yard? Or displayed the warmth from a 18th century style fireplace in the living room? Or encapsulated the true value of your Tuscan style home that is surrounded by grand Oak trees whose leaves in the autumn turn a most beautiful shade of red? Now imagine how all those images could make up scenes in your next video property tour and tell me which one will be more impressive.

Of course a video tour is only as good as the crew who shoots and edits it. So always do your research and make sure the crew you are about to hire is professional, prompt, has the latest in video multimedia tools (with HD cameras if possible), exhibits artistic talent and can meet your needs for the property. If you aren't sure about how to get the most out of your property tours come back to the Real Estate Video Pros blog for more information and tips.