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Home Blog Utilizing your property tour
Utilizing your property tour PDF Print E-mail
Written by Patrick Nordquist   
Wednesday, 18 June 2008 00:00
Movie Reel





Last time on the Real Estate Video Pros blog, we talked about preparing for a property tour. Now the Real Estate Video Pros (or whatever film crew you hired) informs you that your video tour is now edited and complete. Satisfied with the results you are now ready to show your tour to prospective clients. What are some of the best ways to do this and maximize your exposure? Here's what we recommend you do to make the most out of your property tour.

  1. Upload your property tour to the Internet. The Internet is the best avenue for sharing your property tour. There are a number of different sites and networks that offer free video hosting and sharing. You are most likely familiar with Youtube and Google Video. We suggest using Dailymotion since it is not as crowed as Youtube and they offer a variety of options to the user. If you are looking for a place to host your Hi-Definition property tours, we suggest Motionbox. For a small annual fee you will get HD quality playback and unlimited uploading. Which will be great for sharing a whole gallery of property tours online. Once your videos are hosted online you will be able to embed them into your website, blog and even your MLS listings if possible.
  2. Use your tour on your next TV advertisement. There are many outlets for local TV to market your Real Estate, many of them becoming more affordable thanks to the advances in technology. Make sure your video providers publish your property tour in the format that is compatible with the TV station's broadcast. Every station has different standards so ask your local station for the specifics before sending them your tour.

  3. Have your tour play at your next open house. If you can have a TV with a DVD player set up in the living room of your next open house, have it continually play your property tour. Not only will this give more insight into the property, but it will also impress the people who view it. You will need your video provider to publish your tour onto a DVD in a format that is ready to play on a DVD player.

  4. Video multimedia
    Hand out copies of your tour in your marketing packages. Have your video provider publish your property tour onto a simple CD-R disc in a common AVI movie format. You can then make copies with a CD-RW burner drive from your computer. CD-RW burner drives and burning software like Nero are common with most computers today. CD-R writable discs are affordable and come in spools by the hundreds. If you have a high quality printer you may even want to invest in some CD labels to make your copies look more professional. Make some copies ready and place them with each of your marketing flyers and brochures.
The goal of your property tour is to have it seen so it can make an impression, not only to attract prospective clients but also to generate good referral work and word of mouth. Do some of the suggestions we've laid out here today and you'll be on your way to utilizing your property tour effectively.