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Pristine shots with your digital camera PDF Print E-mail
Written by Patrick Nordquist   
Thursday, 31 July 2008 20:36
Movie Reel

Almost every single Real Estate agent has a digital camera. Taking shots of your property is one of the foundations of selling Real Estate. It is amazing however that for a profession that relies on the digital camera, that many agents have little knowledge on how to utilize it effectively. To take the best shots you don't have to be a professional photographer or have the most expensive camera. Taking good images of your property is as simple as following some of the techniques and tips below.

*** PICTURES SAY A THOUSAND WORDS *** Keep in mind the classic adage that a "picture says a thousand words" whenever you go out to shoot a property. Focus on angles and photos that show capture the essence of your property. These images are going to the MLS, website or other media to be viewed by potential buyers. Make sure the shots you get are the best they can be.

*** SET YOUR CAMERA *** Don't leave your camera on the default settings. Make sure to read the manual or have your tech-savvy friends/family members set the camera for optimal settings. Have your camera shoot in the highest quality it can. This way you will get the best shots you can get. Stay away from pre-set camera filters since they can interfere with the natural colors of the property. If you want to use filters you should do so with imaging software on your computer and not with the camera itself.

*** PREPARE BEFORE HAND *** Before heading out to the property always be prepared. Make sure your camera battery is charged and the memory is cleared up for the shots you are going to take. Have a rough idea of what pictures you want to take and at what angles. Carry some cleaning supplies with you so you can clean up any minor mess or dust inside. Bring a snack and some water so you aren't tempted to cut your shoot short due to hunger or thirst.

*** SNAP AWAY *** Don't be shy with the camera. Make sure to take plenty of shots for every area you are planning to showcase. Most camera memory can hold plenty of images at the highest display settings. It is much better to have too many photos than not enough.

*** AVOID THE FLASH *** There are very few circumstances where using the flash on a property shoot is appropriate. Therefore you should avoid using the flash on a property shoot whenever possible. Using the flash for interior shots can wash away the natural colors of the room and often gives a false perspective on the layout of the room itself. Always use interior lighting and the natural lighting from the windows to brighten up your shot. If your pictures turn out a little dark, try using some toggling the brightness with some photo correction software.

*** BRIGHT SUNNY DAYS *** A bright, sunny day is the best day to take property photos. There will be plenty of light to capture the outside of the house and it will help illuminate interior shots. Windy, cloudy, overcast and especially rainy days are never good for taking photos of your property. It may be a hassle, but come back to shoot the property later when the weather clears.

*** CAPTURE THE HOUSE NOT THE ROAD *** When shooting the outside front of your property, make sure not to capture the road or sidewalk. Not only does it eat up space in your image that could otherwise go towards showing the house, but it also detracts from the house shot in general. Just make sure to prop your camera up and focus on the house.


*** TRY THE SOFTWARE *** Most digital cameras come with their own image software. Although these programs are no where near as powerful as professional software such as Adobe Photoshop, they may still have useful tools to help make your shots looks better. They are often made user-friendly as well. Try some tools that feature Auto-Contrast, Auto-Color and Auto-Levels. If you feel up for some experimentation try opening some of the advanced sliders and modify various elements such as brightness, contrast, color balance and hue saturation.


We hope these tips will help you on your next property shoot. Keep them in mind whenever you plan on providing images for the MLS, your personal website or a Real Estate Video Pros photo tour/gallery.

Last Updated ( Monday, 15 September 2008 04:04 )
 
Technology Review: Motionbox PDF Print E-mail
Written by Patrick Nordquist   
Wednesday, 16 July 2008 00:00

This week on the REVP blog we have a Technology Review on www.MotionBox.com. MotionBox is a video hosting service where you can upload and share your videos. It is mainly aimed at personal family videos; but it works equally well for Real Estate videos. What makes MotionBox stand apart from other video hosting services like Youtube is that it is not a public video sharing network. Your account is much more private being available only to other MotionBox members, people you've shared your videos with and those who view your embedded player on the web. So you will not have to compete with the silly videos.

Motion Box logo

The video playback on MotionBox is way above the typical quality you see with other video hosting sites. The player is a great size and if you know how you can resize it even larger without much lose in quality. But because of this higher quality free accounts are only limited to a 300 MB limit and 100 MB upload limit. That's a lot of space considering Real Estate video files are not very large. If you need unlimited space and restrictions you can always upgrade to a Premium account, which is only $29.99 a year. Very reasonable especially when you consider that you get HD quality playback with the Premium upgrade. Which is very good if you have HD footage to upload. The quality then is unsurpassed and crystal clear, it's very impressive for property tours and video blogs.

Uploading and downloading is swift and rarely interrupts the flow of the player. You can full screen the video if desired, but with any full screen there is slight lose of quality.

MotionBox is free of advertising, except for the services they have affiliated with. These services are accessed as separate gifts you can purchase and they all relate to your videos. You can purchase a DVD of your video collection, there's a VHS-to-DVD/online service and flip books created from stills of your movies. You can purchase these if you wish, but they are not essential to your account.

Their customer service is excellent as they offer many resources, FAQs, tutorials and blogs on how to make the most of their service. Any inquiries sent to their customer service are answered thoroughly and promptly.

Motion Box How it works
Screen shot of the MotionBox information page

There are many other options as well available with your MotionBox account, free or premium. Most of these you will probably never use however such as the filmstrip video viewer, the Playlist and a few others that are not even worth mentioning.

For a full run down on MotionBox and their terms of service you can visit their information page here at www.motionbox.com/welcome/how_it_works/basics . So what's the final verdict?


Pros: High quality playback. Easy to share videos. Excellent customer service and resources. Affordable Premium account with unlimited transfers and HD playback.
Cons: Lacks the exposure of the larger video sharing networks. Not Real Estate exclusive and many account options are not going to be very useful.
REVP Rating: Highly Recommended - if you're looking for a exclusive high-quality video hosting site look no further.

 
Using a green screen PDF Print E-mail
Written by Patrick Nordquist   
Wednesday, 09 July 2008 00:00

Green screen technology. It's the technique used to insert digital backdrops into video to create amazing special effects. You thought it was only available to big budget Hollywood pictures, but now it can be available for your next video blog, commercial, recruitment or training video! Movie magic technology has caught up to the Real Estate agents, as Real Estate Video Pros specializes in utilizing green screen technology for special effects in videos. Working with a green screen is not like a typical shoot and there are some fundamental rules you should keep in mind when working with a green screen.


Green Screen

  • Native lighting: The film crew will be bringing their own lighting but wherever you decide to shoot your green screen video make sure it is well lit. Native lighting plays a big role in the quality of the video and the special effects. Make sure all light bulbs are functioning and if not to replace them before the shoot.
  • Choose a spacious room: The room you use for the shoot should be wide and open enough for the film crew to work in. They will not only need to set up the green screen backdrop but also lights, camera and sound equipment. This cannot be successfully done in a cluttered office or a busy room.
  • Find a quiet space: Keep in mind that the loud air conditioner or the buzzing electrical current in the walls may be picked up by the sound equipment used in your shoot. Try to keep background noise to a minimum to ensure the best audio recording.
  • Do not disturb the green screen: The green screen backdrop should be secure, clean and as wrinkle-free as possible when shooting. Do not under any circumstances touch the green screen when filming. Any alterations to the green screen may create problems when adding the special effects in post production.
  • Avoid unnecessary and exaggerated movements: When filming with a green screen try to avoid any unnecessary motions. You don't have to be stiff as a board but don't get up and dance around either. To ensure the best shoot possible and that you stay within the camera frame, keep your movements natural but within bounds. Your filming crew should coach you on where you can move.
  • Do not wear green: Sorry to all the Irish Realtors, but when using a green screen the person in the shot should not wear green. Your clothes may accidentally be caught in the post production special effects! The end result may be the digital background showing through your business shirt.

We hope you'll keep these rules in mind when shooting with a green screen. Your filming crew will thank you and they will have some good, raw footage to work with.
 
Technology Review: Canon Powershot Series PDF Print E-mail
Written by Patrick Nordquist   
Wednesday, 02 July 2008 00:00

The Real Estate Video Pros blog is proud to introduce our Technology Review segment. In the Technology Review, we will take a look at a variety of products and services as they relate to multimedia and the Real Estate industry. There will be some very exceptional products and services to grace our reviews, as well as some you would best avoid. Our goal is not to overload you with technical jargon and biased articles. Just to provide the bottom line and our recommendations as to the relevance towards a typical Real Estate professional. So without further delay lets kick off our first Technology Review by looking at the Canon Powershot series of digital cameras.

Canon logo

Digital cameras are essential to today's Real Estate industry. Any Realtor will confess that they take A LOT of pictures. To keep up with the rigors of the Real Estate industry your digital camera needs to be reliable, powerful and not break your budget at the same time. The Canon Powershot series offers a wide range of digital cameras that will fit a Realtor's needs. There will never be a need to have the most advanced models in the series and yet you should not sell yourself short by purchasing the cheapest model either. The best models usually are the "middle of the road" models that offer the quality and features that will help showcase your properties. Most cameras in this series have features such as the Image Stabilizer and Motion Detection to create the clearest and blur-free images you can get.

If you're looking for a good quality workhorse camera take a look at the Powershot A590 IS. It's a bit bulky, but if that doesn't bother you will be glad to know it has a solid 8.0 megapixel quality and a 4.0 digital zoom.

The Powershot SD770 IS is as sleek as it is powerful. 10 megapixel quality that is easy to use and can fit in your pocket. It suffers in zoom as it only has 3.0 digital, but you will rarely need a powerful zoom when taking property shots.

Canon Powershots

The mid-range Powershots will vary in price from $179.99 to $299.99. You will also need a SD memory card in order to hold your images, so you can expect to spend another $60+ there. Anyway you look at it you will be spending around $240+ for a good camera and memory card. Don't fret though, there are a number of deals to be had on the Internet marketplace. Just browse the likes of eBay, Overstock.com, TigerDirect.com, Buy.com and more. So after all is said and done, what is the final verdict?

 

Pros: Great cameras that will last as long as you take care of them. Come with many features to ensure high quality pictures.
Cons: Can be a bit costly if you don't find a deal. Zooms are not too impressive.
REVP Recommendation: Highly recommended - Canon is a strong brand and if you need a digital camera take a look at the midrange Powershot series models.

 
Preparing for a video blog PDF Print E-mail
Written by Patrick Nordquist   
Wednesday, 25 June 2008 00:00
Movie Chair
What's better than a normal blog? Why a video blog of course. Video blogs are a great tool for establishing marketing and online presence. A good Video Blog can establish a connection with your viewers and convey your personality much more effectively than a standard blog post with text. You don't have to be an expert in a certain field or a professional actor to make a good video blog. However, it does require a willingness to put yourself on camera. Real Estate Video Pros (or whoever you happen to hire) will help to organize and coach you during the video. Before you get to filming however, read over the following tips you should follow to prepare for your video blog shoot.

 

  1. There's no need to be nervous. Make sure that you are relaxed in a comfortable sitting or standing position for the shoot. Know that you won't have a perfect take every time, so don't get to concerned when you slip up. The film crew will take as many takes as they need to make sure you have a good video blog. Try to enjoy yourself, it'll make it a lot easier and your speech will come to you more naturally.
  2. Make sure to get your message across clearly. Don't think that if you have a heavy accent that you cannot do a video blog. Don't speak too fast or too slow, keep a steady rhythm. Enunciate well and keep on topic. Try to avoid slang if at all possible.
  3. Get plenty of rest before hand and don't come to the shoot hungry. Nothing will distract you or ruin the shoot quicker than being tired and hungry. Make sure you are well prepared for the shoot and even have some snacks and water on hand for later.
  4. Find a spacious, quiet room for your shoot. The film crew will need plenty of space to setup and you will need to keep background noise to a minimum in order to get a good shoot. Make sure to keep this in mind when choosing the office or room for your video blog.
  5. Prepare yourself for the shoot. Brainstorm over your subject content. Practice speaking it in front of the mirror. Know what you are going to wear and pay extra detail to your appearance.

The Real Estate Video Pros will be able to coach you further when you order a video blog shoot. But keep these general guidelines in mind and you will be able to help create superb video blogs.
 
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